Must My Wannabe Influencer Friend Cease Exploiting People for Material?

The Prosecution: One Friend's Perspective

At times she films me while I’m eating. I’ll see myself on her Instagram – it feels like a jumpscare.

A close companion of a decade, she, labels herself the “content queen”. It’s fun for a short while, but it weighs on our relationship.

Being highly outgoing, there's a constant urge the need to document everything constantly. During meals out, she says, “The camera eats first,” and snaps pictures with bright lighting, which induces embarrassment. It's unpleasant when strangers see her performing for the camera – I get vicarious awkwardness. It also frustrates me because the food gets cold.

She's not quite an online personality yet, but she is trying to be. She creates video blogs about city life, a day in her life, and her work as a stylist. Her content is good, I’ll give her that, but I prefer not to be dragged into it. Sometimes she films me while I’m eating, or just accompanying her. Later, I appear on her Instagram afterwards, and it pops up like a surprise: I might be bare-faced, an awkward face or be captured mid-bite. It’s uncomfortable.

Marielle also expects me to film her at inconvenient times. Often I’ll be talking to another person, or we're simply spending time in the street. The dynamic feels like our friendship has turned into me serving as her unpaid videographer. She has the means to hire someone if she wanted high-quality content. Upon mentioning my discomfort about this arrangement, she dismissed it. She’s taken me to several industry functions, which was nice, but that doesn't compensate for all the energy I invest helping her make content.

I appreciate that Marielle has helped me with my career in design, but I don’t want our connection to become merely a tally of exchanges. I don’t feel she’s fake or inauthentic, but sometimes it seems that if the camera is out, we will start performing in a way that presents a favorable image for her channel.

She will say, “Alright, smile for the camera!” and film me laughing with another. It feels forced. It's crucial her to understand that our 10-year friendship still has limits. I love being with her, but I also desire to experience it without being recorded, edited, or shared for an audience. I’m not a prop for her online persona.

The Other Side: The Content Creator's View

I want my friend to see that the creations we produce together can get us a foot in the door.

I am passionate about shooting content. It's more than a pastime; it’s part of who I am. Creating videos and sharing my life online enables me to express myself and engage with people in new ways.

I wouldn't label myself as a professional creator yet, but it's savvy to generate income from your interests. I admire people on social platforms who pull off that style of informal, self-made film-making.

Content creation is my version of living actively: noticing the nuances, sharing them with an audience that values the art behind it. I never intend to make Beth uneasy. Bringing her to industry events was my way of offering access, giving her a chance to experience exclusive moments that could help her professional path too. That’s not leverage, it’s just being realistic.

I would take her to such functions even if she refused to assist me, but I want her to see what the content we make together can achieve: an opening. I know not all people likes being on camera, but sometimes unplanned moments is what makes material authentic. Being recorded from time to time is an inherent aspect of being my companion. I would delete anything she requested, but she hasn't made such a request yet.

I don't demand anyone to be my private filmmaker, but friends support one another in small ways. I thought filming a clip now and then would be enjoyable for her. Creativity thrives in collaboration, and having my friend around makes endeavors energetic and enjoyable. I never force her to participate in anything, and I would never intentionally embarrass her. But creating content jointly occasionally is part of how I document our time together.

I value Beth’s friendship profoundly and don’t want making videos to come between us. I am ready to compromise: like requesting permission before recording, and steering clear of angles that might make her self-conscious.

This isn’t about control, it's regarding sharing my world while still considering hers. Obviously making content is not a substitute for real connection: it's merely part of how I live my life and I want her to be involved in a way that’s enjoyable for both of us.

Outside Perspectives: Public Sentiment

Is it right for her to stop recording herself and Beth when they are socializing?

Nothing is more excruciating than having a companion film you. I understand that it’s Marielle’s passion, but I don’t make friends come to my workplace. Perhaps she can find influencer friends to collaborate with. Given the uncertain future of AI, human connections are the only thing we have – cherish them!
Liberty, 25

If you’re doing something professionally, it's unfair to expect your friends for help repeatedly, even if they have helped previously. If Marielle loves creating, that doesn’t mean all those around her is willing material. She must to respect Beth’s personal space.
Ankit, 26

She may enjoy producing videos and displaying her life publicly, but it’s not for everyone. It’s nice she has assisted her friend professionally, but she must to listen to what Beth wants.
Emma, 27

It sounds like you care about each other, so hold on to that and make sure it’s the priority in your friendship. Foster some real memories, where genuine feelings are stored, not online archives. In fact, celebrities who seem to share their worlds actually have more secrecy than it seems.
Sarah, 53

She seems to be neither present nor genuine when she’s with Beth – she's on the job. Each appears confused as to what’s reasonable. The answer is not found in trying to change one another, but in each establishing defined limits around what feels acceptable to them and seeing if there is an mutually agreeable compromise.
A final view, 71

Now You Be the Judge

In an online poll: has she been over-exposing their friendship?

Henry Cooper
Henry Cooper

A seasoned tech writer and entrepreneur with over a decade of experience in digital transformation and startup growth strategies.